You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts much more 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is wake-up call if you’ve not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website for your special target audience to you can keep them connected, on the idea!
What Should You Begin doing?
For hooking in your web audience at large, you could get a different website for mobiles as well due to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is a superb ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design is really fad but a trend that existed for a long time now. To put it simply, responsive design is the word for a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is where the Adaptive designing steps in.
What is Adaptive Seo?
Adaptive design is significantly newer concept in a. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gained popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most efficient. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the particular feel of you’ll find if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying devices.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, the lot more than 50% of website users will use their mobile devices to surf world-wide-web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage the target visitors and leverage the conversion ratio.
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